Apple Gearing Up For Major Launch Iphone 7 – Strategic Pricing and Configuration May Bring Pain to Players like Samsung, Sony & Others

The recent article in Times ofIndia, Apple is on the verge of major  launch of  their 7th series of  iphone range with 3 different flavor such as  iphone 7,  iphone 7 plus and I phone 7 pro. While iphone 7 will have 4.7 inches display whereas both 7 plus and 7 pro will have 5.5 inches display to target both consumer and presume segment. The prices of the devices are already leaked out, thanks to Chinese social website Weibo.

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The following specifications and price point expected based on the Weibo.

 The tentative prices of iphone 7 version for:-

  32 GB may carry a price point of INR 53000       
 64 GB may carry a price point of INR 61000      
  256 GB may carry a price point of INR 71000

For iphone 7 plus of:-

 32 GB may carry a price point of INR 61000      
128 GB may carry a price point of INR 69000     
256 GB may carry a price point of INR 79000

Lastly, For iphone 7 pro with:-

32 GB may carry a price point of INR  71000 

128 GB and 256 GB may carry a price point of INR 79000 and INR 89000 respectively.

The next series of iphone 7 is powered by apple processor. They are using apple’s A10 Processor in iphone 7 which may carry 2 GB RAM whereas both iphone plus and iphone pro have the same CPU and will have 4 GB RAM. Maybe this will be hoax or correct information so let’s hope for the best. If it is correct then it’s a real threat to players like Samsung, Sony, LG and other players in the high end segment. 

It will have immediate impact on Samsung costly 6 series price point. One should not be surprised in a scenario of iphone comes out with metal variant also. The lower price point of iphone 7 will be targeted towards to mass consumer segment and Apple will try to generate additional revenue through their software service segment

Apple I phone 7 will launch in first week of September !

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Ravindra Paradhi

Engineer & Blogger.

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